Many small businesses fail to realize just how important excellent customer is for the overall health of their business. This can be a huge mistake, since good customer service isn’t just important… it’s absolutely vital. Why is it so important? Read on

1. It Shows Clients You Care

When you take the time to courteously and effectively take care of or answer your clients’ questions or concerns, it shows you truly care about them. All businesses should genuinely care about their clients, since they are the most important aspect of the business. Without your clients, you have no business. Clients who feel as though you care about them are much more likely to refer others to you.

2. It is what your clients will remember

As the famous poet, Maya Angelou has said — I've learned that people will forget what you said people will forget what you did, but people will never forget how you made them feel. When you take the time to talk to your clients, understand their needs and address those needs you will make them feel appreciated. What paying customer doesn’t want to feel as though their business is appreciated?

3. It affects your Reputation

Customers often talk about their experience when dealing with businesses, especially if it is unusually good or unusually poor. By delivering strong client service, you are making use of the effective marketing tool known as word-of-mouth advertising. Clients will be more than happy to tell others about how well you have taken care of them, resulting in client referrals. Word of mouth is one of the best methods of attracting new clients.

CompuDance strives every day to exceed our clients’ expectations of excellent customer service. Pick up the phone and give us a call. Speak to a person, not a machine. Other software companies don’t want you to call. The only way to get help is to send an email. Would you tell your dance families they can’t call you? They can only email? Why would you accept that from your dance studio software support?